Web / 2026 / Live
ZedePool Comics
A findable home base for a comic-book seller whose shop lives on Whatnot and barely registers in search. One page, a custom wolf logo with an animated sting, and every search signal the Whatnot profile does not send.
The problem
ZedePool Comics sells comic books live on Whatnot. The sales happen there, but a Whatnot profile is a poor front door: the platform does not index seller pages well, the profile has no meta description or structured data, and a search for the shop name did not reliably surface it.
A comic seller gets found by name. Somebody catches a stream, walks past a con table or picks up a business card, and then Googles it. Without a page of their own that search dead-ends. They needed something to put on a card, a stream overlay and a social bio that would also stand in for the Whatnot profile in search results.
One page, one action
Everything on the site points at Follow on Whatnot. The button is in the hero, again after the New to Whatnot explainer, and once more in the closing call to action. No contact form, no newsletter, nothing that competes with the follow.
The explainer is a three step section for people who found the seller from outside the platform: get the app, follow, bid. It removes the one bit of friction that would otherwise send a newcomer away.
Owning the name in search
Organization JSON-LD with sameAs pointing at the Whatnot profile, a canonical URL, a full Open Graph set with a 640 by 640 logo image, a real title and meta description, robots.txt plus sitemap.xml, and a theme color. Vercel adds HSTS preload on top. These are exactly the signals the Whatnot profile page lacks, and the point of the page is to carry them.
The logo, and the sting
I designed the ZedePool wolf. Four concepts went on the table: a howling wolf in a star badge, a snarling wolf on a shield, a wolf bursting through a torn comic panel, and a wolf in a jagged starburst. The torn panel won because it reads at favicon size and tells the story of the shop, a live auction breaking through the page. It ships as the hero art, the Open Graph image, the apple touch icon and the favicon.
Then I animated it as a short logo sting. It autoplays once in the hero, muted, with the still logo as its poster, replays on tap, and is skipped entirely for anyone who has asked for reduced motion. They get the still.
Comic-book design language
Bangers display type over Inter, a navy, electric blue and yellow palette, hard offset print shadows on cards and buttons, a slowly drifting halftone texture, and clip-path starburst callouts (POW!, MINT!, LIVE!, SOLD!) that pop in and then bob. Scroll reveals slam panels in with an overshoot ease. Every one of those effects switches off under reduced motion.
Keeping it small
No framework, no build step, no third-party CSS. Two self-hosted, Latin-subset fonts. The HTML is 23 KB and the fonts are 24 KB and 48 KB. The largest asset on the page is the logo sting video, which preloads only because it is the hero.
The same shape fits any seller whose storefront lives on a platform that does not index them: one page, schema and Open Graph, a single call to action straight into the platform. Whatnot today, and just as easily Etsy, TikTok Shop or an eBay store.
